The starting problem
The agency depended heavily on paid advertising and had limited visibility for property-related searches in DHA and Clifton.
Strategy used
Location landing pages, property keyword research, Google Business Profile optimization, internal linking, local citations, and content marketing.
A real estate agency serving DHA and Clifton struggled to generate consistent organic leads. Most enquiries came through paid campaigns, while the website had weak location targeting and poorly optimized property pages.
We developed dedicated location pages for major Karachi neighbourhoods, improved property category pages, optimized the Google Business Profile, and published content addressing common buyer and investor questions. Local citations and internal links were also strengthened.
After eight months, local organic traffic increased by 210%. The agency began generating approximately 95 qualified property enquiries per month through website forms, phone calls, and Google Business Profile interactions.
“Local SEO helped us reduce dependence on paid ads and generate consistent property enquiries”
Real Estate Consultant, Karachi